A new J.C. Le Roux television commercial filmed by award-winning director Giaco Angelini begins flighting this week.

The ad is a bubbly reimagining of the “Le Good Life” concept and it aims to build on the foundations of sophistication and elegance laid down by the previous J.C. Le Roux commercial. Conceptualised by creatives Riaan van Wyk and Jed Dawson, and guided to fruition by creative directors, Stephen Burke and Wallace Seggie, the ad tells the tale of a larger-than-life social gathering held above an enchanted cityscape. It encapsulates all the style and charm that J.C. Le Roux has come to represent and helps to secure the brand’s position as an iconic South African sparkling wine.

Watch this space for more bubbles in the upcoming commercial for The House of J.C. Le Roux brand home.