Home Group Profile

The Bester Burke Slingers Group was formed in January 2007 when the interests of the Bester Burke Group (established in 1997) and The Bryan Slingers Partnership (tbsp - established 1991) were merged. The merger allowed each of the operating companies within the group to broaden the scope of services we offer our clients, by providing collective expertise across the varied communication disciplines required by marketers.

Bryan Slingers

Chairman

Dave Bester

CEO

Stephen Burke

Executive Creative Director

Bester Burke Slingers (Pty) LTD
The group holding company, which owns 100% of the equity of our three advertising agencies and 51% of Red Crown Design Strategy.
 
Bester Burke (Pty) LTD
An above-the-line advertising agency, specialising in brand building.

Bester Burke Underground (Pty) LTD
A below-the-line agency, specialising in retail strategy and sales promotion.

The Bryan Slingers Partnership (Pty) LTD
A through-the-line agency, specialising in social marketing.
 
Dark Horse Productions (Pty) LTD
A centralised service and procurement company, providing specialist services to the group, including production, operations and finance.
 
Red Crown Design Strategy (Pty) LTD
Strategic Design.
 
Shareholding

BEE shareholding 45%

Employment Equity

Currently 48%

Skills Development

Our skills development programme comprises of 3 pillars;

Internal training comprising an internship programme as well as funding specified training courses for staff.

Selective advertising school bursaries.

A pilot programme aimed at preparing black professional sportsmen for formal careers in the industry once their playing
days are over. Hanyani Shimange, the Springbok player, is the first participant in this programme.

Enterprise development

We have been the founder client for three companies that supply the communications industry;

Phoenix Design (Repro),

Premier Delivery Services (Courier), and

Two Oceans Consumables (Stationary).

Procurement

We have an active Preferred Supplier list. Currently 71% of our discretionary procurement is via 51%+ Black-owned businesses.

Community

Apart from various ad hoc community initiatives, our primary CSI investment goes into purchasing houses for our unskilled staff.